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Own It Coaching


Discover OWN IT

We all have a God given gift in which we are meant to be world class. The process of discovering and optimizing this requires precision and capacity. Our health is foundational to realizing our potential. We call this our bio-individuality, and by optimizing this we can perform in our purpose the way we were designed.


Get access to health, mindset and life altering principles weekly.

Whether it is principles of sport science and the application to an athletic setting, or you are looking to level up your health habits, and mindset to unlock your true potential; there is a show for you.  Justin hosts 2 different podcasts focused on different audiences knowing living different, is not the same for everyone. Choose your path and Own Your Different.

Sharran Srivatsaa

CEO Srilo Capital

"Justin has taught me how to run my body and my energy in the same way I run my business. His extremely clear focus on data driven energy & how is unique to me has helped me understand how to control the ordinary inputs to get extraordinary results every day."

Warren Sarafinchan

CEO of BC Tree Fruits Cooperative

“Justin takes a holistic approach to finding personal solutions for both your mind, body and soul. I have been a high performance athlete and executive my entire life but felt I had ‘lost a step’. Justin totally invested in me to change this trajectory and I am now hitting my stride again. If you feel like you have more in the tank but are not sure how to get it, I would encourage you to reach out to him.” 

Josh Belk

CEO Lodestar Tax

"I've been a part of a lot of masterminds and coaching platforms and nothing is like Own It. They have worked with me to bring structure, clarity and process to my vision while making sure I live in a way that is congruent with my core values, thus maximizing my energy. They are the real deal. By asking the right questions to provide both direction, support and practical energy management, they help to transform high achievers into consistent peak performers."

About Me

A life obsessed with the process

Pushing the edges of health and high-performance to find our peak level of [something]

On a decades-long journey to find out what makes us, on a physiological, mental, and spiritual level, truly come alive and be fulfilled.

Justin is a performance coach to elite athletes and executives, bestselling author, and entrepreneur. He’s the co-founder of the Own It Coaching system, the Own It App (powered by Whoop), and the host of the Sports Science and Recovery Podcast.


It’s not just a talk, it’s a new model for human health and performance.

Justin captivates audiences with his visionary speaking style that holistically integrates data and real-world experience.

He gives keynotes and workshops that leave you with both practical tools and the inspiration to seek your best life.