I had rented out Lululemon’s New York City headquarters. I had sponsors with their own banners on stage, stacks of all three of my books, and dozens of RSVPs.

After my exit from the National Hockey League performance world, I felt I was ready for my next big move. This would be it.

I was scheduled to speak at 7pm, and I stood ready to greet people right when the doors opened at 630. Being on Broadway street, one of the busiest streets in NYC, there was a lot of hustle outside but nobody looking to attend the book launch.  It’s NYC, I thought…

There was however a homeless man who walked in asking if there was a coffee he could have, in which we gave him 3, a protein bar, a book, and a piece of fruit as he went on his way.  

It was at that point I was faced with a decision. I could either pack up and go home, or go on as if the room was full. In my mind, there was only one choice. I stood up there and gave that speech as if the room were full. I spoke firmly on the issues that mattered to me: how to take the lessons and strategies from elite performance and help ordinary people live their best lives.

As I choked back tears of embarrassment as I finished the keynote I said confidently, “Mark my words, there will be a point when this room is full.”  I saw the eyerolls from the media and cameramen, and a few recoiled face expressions that told me they felt bad for me, but also had zero belief.

Just three years later, the room would be full.

That book that sat in stacks in that New York City room was the first fuel for what, three years later, became a multiple 7-figure business.

Below, you can read more about the specifics of my journey, and exactly how I help leaders, executives, and athletes optimize their health in order to realize consistent performance.

Yet, in the end, faith is what empowered me to win consistently.  The relentless faith knowing I was exactly where I needed to be at that moment, and that I was experiencing every high and low for a reason.  Did I know what it was yet, absolutely not.  Was it easy, not in the slightest. Would I change anything, not a chance.

Through every threadline, from minor hockey, to the NHL, to working with Fortune 500 companies, my obsession with the process and the pursuit of consistency was the difference maker, no matter how rocky that journey was.

At the core, I’m a maverick leader, who shows up with deep vision, passion, and creativity. My obsession with the pursuit of true, holistically integrated fulfillment in life, and truly living differently is what drives my daily consistency and purpose.

Now, here’s the short version in case I’m speaking at your event or coming on your podcast.

Justin was a performance coach in the NHL working on his postgraduate doctoral work in health and performance. He was revolutionizing the way data and personal health was approached in professional sport. He had just won the US Hyrox Games Championships and was heading to the world championships. And he was married to the love of his life. Then he was told he would not live to see 35.

Through personal exploration and using the same system he had built for his professional athletes Justin not only redeemed his health, but realized his mission was not to serve the audience he wanted but the audience he was called to: the business leader, the mountain mover. the visionary, the person who felt they needed to trade their health for their mission. And it is what he puts all his efforts into today.

Justin Roethlingshoefer is the founder of OWN IT Coaching, an eight figure coaching company built to redeem the health of the world. As a former performance coach in the NCAA and NHL, through OWN IT he has made the same ecosystem that is usually only available to the best athletes in the world now available to you. By utilizing best in class cellular and DNA testing, wearable and health technology, and coaching he and his team have been able to transform the health and lives of hundreds of thousands of leaders throughout the country while empowering them on their journey and making the complex topic of health simple, actionable and personal.

He is a sought after international speaker and the host of The OWN IT Show podcast. Justin’s latest book The Power of Ownership: Redeem Your Health, Live Life By Design, and Break the Relentless Pursuit of Normal is a USA Today Top 50 best seller and held the 70th position worldwide. He is also the author of three other bestselling books including The Athletic Performance Blueprint and OWN IT.

Justin’s passion, energy, and dynamic style engages the audience the entire time while educating, empowering, and equipping them to leave different than when they started.

Learn More From Justin…