I had rented out Lululemon’s New York City headquarters. I had sponsors with their own banners on stage, stacks of all three of my books, and dozens of RSVPs.

After my exit from the National Hockey League performance world, I felt I was ready for my next big move. This would be it.

I was scheduled to speak at 7pm, and I stood ready to greet people right when the doors opened at 630. Being on Broadway street, one of the busiest streets in NYC, there was a lot of hustle outside but nobody looking to attend the book launch.  It’s NYC, I thought…

There was however a homeless man who walked in asking if there was a coffee he could have, in which we gave him 3, a protein bar, a book, and a piece of fruit as he went on his way.  

It was at that point I was faced with a decision. I could either pack up and go home, or go on as if the room was full. In my mind, there was only one choice. I stood up there and gave that speech as if the room were full. I spoke firmly on the issues that mattered to me: how to take the lessons and strategies from elite performance and help ordinary people live their best lives.

As I choked back tears of embarrassment as I finished the keynote I said confidently, “Mark my words, there will be a point when this room is full.”  I saw the eyerolls from the media and cameramen, and a few recoiled face expressions that told me they felt bad for me, but also had zero belief.

Just three years later, the room would be full.

That book that sat in stacks in that New York City room was the first fuel for what, three years later, became a multiple 7-figure business.

Below, you can read more about the specifics of my journey, and exactly how I help leaders, executives, and athletes optimize their health in order to realize consistent performance.

Yet, in the end, faith is what empowered me to win consistently.  The relentless faith knowing I was exactly where I needed to be at that moment, and that I was experiencing every high and low for a reason.  Did I know what it was yet, absolutely not.  Was it easy, not in the slightest. Would I change anything, not a chance.

Through every threadline, from minor hockey, to the NHL, to working with Fortune 500 companies, my obsession with the process and the pursuit of consistency was the difference maker, no matter how rocky that journey was.

At the core, I’m a maverick leader, who shows up with deep vision, passion, and creativity. My obsession with the pursuit of true, holistically integrated fulfillment in life, and truly living differently is what drives my daily consistency and purpose.

Now, here’s the short version in case I’m speaking at your event or coming on your podcast.

Justin Roethlingshoefer is a human performance expert, data-driven health strategist, and longevity practitioner with over two decades of experience optimizing health and performance. His mission is simple yet profound: to empower, educate, and equip leaders to take ownership of their health so they can fully live out their God-given mission.

As a former health and performance expert in the NCAA and NHL, Justin used biometric data and real-time analytics to enhance recovery, endurance, and longevity. But his own wake-up call came when he was told he wouldn’t live past 35. Forced to reprioritize his own health, he embarked on a personal healing journey using the same methods he was using for his athletes—one that led to a powerful realization: the health crisis wasn’t just an athlete issue; it was a human issue.

The real problem? Healthcare was reactive, not proactive. The system focused on treating symptoms rather than asking the right question: “Why is this happening?” Determined to bring wisdom out of the dark and into the light, Justin made it his mission to spread a message of hope and healing that unlocked the truth about health and longevity—not just for the elite, but for everyone.

This journey led him to create OWN IT, an elite health coaching ecosystem designed for leaders who refuse to accept mediocrity in any aspect of life. Through personalized data, a team of specialized experts, and a science-backed system, OWN IT has helped thousands heal and optimize their mind, body, and spirit—unlocking the unstoppable energy and healing they were built for.

A sought-after speaker, consultant, USA Today bestselling author, and podcast host of the OWN IT show, Justin doesn’t just teach high performers how to improve their health—he gives them the blueprint to win. His work is shifting the conversation from reactive healthcare to proactive health ownership, proving that longevity isn’t just about adding years to your life, but adding life to your years.

But beyond the data, science, and accolades, Justin is a husband, a man of faith, and a firm believer in this truth:

Healing is coming to you. Thriving is waiting for you. But it requires you to live differently

Learn More From Justin…